- BPMSS London

What is eBay, how it is useful for business

For enterprising people, the eBay marketplace opens up a lot of opportunities. The absence of bureaucracy and severe legal restrictions make it one of the best for bartering between users of any status. Anyone with a valid account can list items for sale. The main thing is that products permitted by the rules of the site rotate in trade. The key feature is that eBay is not tied to organizational and legal norms, which eliminates the need for sellers to pay taxes.

The marketplace is interesting for the following reasons: it supports many languages;
small commission - up to 13% from each position;
fast moderation of ads, which takes no more than 30 minutes;
no need to pay taxes.

The eBay trading platform is constantly being improved, replenishing the functionality with new tools for promoting products.

Features, advantages and disadvantages of eBay

To promote products on eBay, there are several types of accounts:

individual;
business.

Naturally, individuals are better off using the first option. In an individual account, you can create up to 50 cards, without restrictions on commodity items. The first difficulties will arise if the monthly earnings exceed $2,000.

There are more benefits for business account holders. First, more trust and loyalty from customers. Secondly, an unlimited number of product cards and small commissions.

One of the key features of the platform is selling in the “Auction” mode. A minimum starting price is set for the placed goods, after which bidding begins. The winner is the one who offers the highest price.

What products is the most profitable?

The following products are in high demand on eBay:

women's, men's, children's clothing and footwear;
jewelry, bijouterie, watches, wrist accessories;
perfumery, cosmetics, care products;
Appliances;
computers, laptops;
smartphones and other mobile gadgets;
peripherals;
garden tools;
household goods.

However, special success can be achieved only in the following cases:

if you own a truly unique product that cannot be found in ordinary stores;
goods with a quality and/or price advantage guarantee high earnings in a short time.

eBay requirements for entrepreneurs

The administration of the trading network is protected from control over entrepreneurial activity. If you do not follow the general rules, you can get into the "black list". usually block sellers who have more than 2% of problem deliveries. Complaints of dissatisfied customers are taken into account. As for unresolved disputes, they should not exceed 0.3%. If the requirements are not met, the account is progressively reduced in the list of ad positions, after which a ban is presented.

eBay expands your sales

Our company has created its own network of sites (group of search-related websites) related to the subject. We place links to product cards in these networks. This is a safe technology: sites in networks do not engage in mass placement of links.
At the same time, we buy package placements of external advertising for promoted products (Google ADS, advertising in affiliate networks, instagram, etc.).
Users go to product cards, as a result, traffic increases, behavioral factors improve and, as a result, positions in eBay search increase.

As a rule, the first results of the promotion will be visible 4-5 weeks after the launch.

Features of work

The regions in which we are ready to promote your products are the United Kingdom, European countries, United States of America, Canada (other regions have many features and are discussed individually).
The minimum number of keywords for one product is 10.
After launching the promotion of a product card, you cannot add or delete words in it, change the budget and replace one product card with another, this is due to the specifics of the promotion.
You can add new products to a running project.
The minimum budget for promoting one product card per month is 240 GBP.

We are ready to professionally help you promote your products on eBay.