As we receive a vast variety of different screen resolutions, it leads to difficulties in obtaining the neccessary information from the websites. Responsive web design technology makes the information easy to read and easy to view on most devices.
Responsive web design includes much more than just a stretchable layout. In practice, this is almost the same as progressive enhancement, in short, this concept means that we strive to provide the best opportunities for the widest possible audience.
Responsive web design is no longer just a hot trend in website development: it's a necessity. To avoid the costs of developing a separate mobile website, to keep mobile visitors on your website longer and to ensure that your brand image is unified across all devices, you need a website that works on smartphones and tablets just as well on desktops, laptops and mobile devices.
If you haven't embraced the mobile age, now is the time to start. Without responsive design, which ensures that your website displays properly on every device, it is possible to miss out the potential leads or sales.
In 2015, Google launched a mobile-friendly algorithm. During the period between 2016 till today it has shown an increasing transition of traffic from desktops to mobile devices that has made the mobile search prevalent.
As a result, any website not adapted to mobile use loses prestige amongst the searchers and users.
Statistics state that 80% of Internet users own smartphones, 50% of them take their smartphone as soon as they wake up in the morning, and 48% prefer to use mobile search. These figures are continuously growing further.
In addition, search engines pay more and more attention to the abilities of the website to adapt to mobile search results. Without it, a commercial website practically has no chances of reaching Top-10 Google in a competitive subject.
Put it in crude terms, if you ignore a redesign of your website for mobile use, you lose about a half of your potential clients.
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