The main ways to increase website sales
Indicators of sales - one of the main components of success of any business. Financial success of the company depends on this component. If your website is visited by a larger number of potential buyers, the number of your sales will begin to grow too.
Website optimization for mobile platforms. Mobile traffic is constantly growing. It is important that your website is accessed from a variety of mobile devices because it will increase the number of potential customers.
Improvement of landing pages. An effective heading draws attention. Each landing page should be provided with a heading and it has to contain information about the page. By drawing up names it is necessary to analyze the main inquiries by which the clients carry out their search. The most effective headings - pressing to act.
Pressing to act. After reading useful information and characteristics of the retail goods a client may have questions. This phrase can help: "Do you have any questions? Call us!" Such appeal will increase the quantity of calls and in turn, will increase your sales. Then the manager takes the client into his hands.
Control of the bounce rate. If your website has one or several pages with a high bounce rate it is necessary to work over this page. The high bounce rate means that your clients do not find the necessary information on that page. The potential client is lost. The small analysis can adjust sales.
If there is a detailed description of goods/services and the client finds the answers to all their questions, the chance of their purchase will sharply increase. Here the law "purchase from the third contact" works: "Clients have already visited your website - it helped, all their questions have been answered - clients remember it".
Colourful and attractive pictures are much more attractive to the client than a text description. Seeing a vivid, big picture will help the client realise what goods/ services they are willing to purchase. Without high quality pictures it is impossible to increase your sales.
Use mail out as much as possible. It is necessary to constantly remind the client about the company. Don`t make the text in the mail too long - mail out has to attract the interest of your client. You should not forget about an effective heading.
Create a blog and be engaged regularly in its filling. It is necessary to place articles describing your goods/services. It is also possible to use subjects that might appear interesting to the clients. For example, an online store of electronics can publish reviews of new phone models or any other equipment. If your blog is informative, readers will begin to follow it.
Social networks activity. Buttons "Share''. Why these buttons are useful:
◉ The friends of a person who has done a repost will see the company and the offered goods/services.
◉ The reference to the goods/services can remain on the page of that person for a long time. The search engine can also find it.
Simple order form. Has to contain minimum fields, but at the same time, provide the managers with all necessary information. Right at the beginning it is necessary to know the client's full name, their phone number, post and e-mail address. The majority of orders are cancelled because of a difficult "fill in" stage and a set of infinite fields.
Free shipping. Provide the clients with free shipping. It can serve as a certain incentive for purchases. It is also possible to offer free shipping with a minimum purchase requirement. For example, offer free shipping directly to the client's house upon their spending of $99.
Conversion. On average out of 40-100 visitors the order is done only by 1 person depending on a type of your business activity. To increase these indicators it is necessary to increase the efficiency of the website. Thereby, provide the managers in your company responsible for receiving calls and making out orders with proper training.
Purchase of a set. In most cases, this option suits online clothing stores, but it can also be used in other industries. The key to success - competent realization. How this method works: the client has decided to buy shoes, and you can suggest them to get a handbag/glasses, which fit the shoes, etc. It works.
Comments. The buyer's opinion is very important for your business. It doesn`t matter whether it is a response of an ordinary buyer or a high quality expert. If it is impossible to leave comments on your website, it needs to be corrected urgently. Statistically, more than 60 percent of people are interested in the responses of other buyers.
Regular sales. It should be surely explained to the client for what reason the sale began: seasonal sale, old collection with a discount. Buyers have to be aware of why there is a reduction of prices in your online store.
Trade dress and design of online store. It`s typical for people to buy beautifully packed goods or something which draws their attention. Websites also operate under the principle.
Imposing, but at the same time, a simple name of your product can lead to an increase in sales. The choice of a successful name - guarantee of great demand. A buyer should say it without an effort. It is also possible to give a unique name to your product, but at the same time, it is important that the client precisely understands what the product is.
Tell the truth about the goods/services you are selling. The worst is a deception of your client. Do not describe your product incorrectly. If following their purchase a buyer does not observe the qualities that your description provides, the probability that they will return to buy something comes close to zero.
- Eliminate the technical errors They reduce SEO results and the number of visitors. There are 3 types of such problems: HTML code errors, website script errors, viruses.
- Use the budget as efficiently as possible First you need to use the cheapest and proven methods. After receiving a positive result, you can add more expensive advertising.
- Note the following: one of the best options to increase online store sales is a combination of SEO + PPC + SERM. This will give the maximum efficiency at a minimum cost.