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Target audience in advertising

The answer to the question: "Who is my client?" makes advertising interesting & effective.
Determining the audience of consumers is necessary for business owners of different levels. This will help to increase the effectiveness of advertising and shorten the way to finding a potential consumer.

Target audience sources

The main sources of the target audience for your website.

  1. Search enginesGoogle, Baidu, Yahoo!, Yandex, Bing.
  2. Offline advertisingTV, outdoor, radio etc.
  3. News websiteRTB members, ORM articles.
  4. Various messengersWhatsApp, Viber, Telegram.
  5. Video hostingYouTube, Vimeo, TrustinPro.
  6. Social NetworksFacebook, instagram, Tweetter.

How to determine the target audience of the website

To determine the website's target audience, follow the list of the following items:

  • Baseline characteristics (gender, age, geography);
  • Interests that you can find out by searching in social networks and target communities;
  • Solvency of potential customers. If you sell VIP tours to exotic countries, then in most cases students, mothers on maternity leave, state employees, etc. cannot make up your target audience;
  • Tasks. Everything is simple here: ask a question about what problems your product will help to solve.The answer will help clarify the situation.

B2B and B2C in building the target audience

Can the target audience of one online store belong simultaneously to the b2b and b2c? Of course, because a beauty store can sell products to private clients and beauty salons.

If your end users are only b2b, then it will be easier for you. The fact is that the b2b segment is more stable, provided there are no crisis periods. Indeed, b2c has proven to be more unstable as the commodity market is annually filled with modern technologies, new developments, improved cosmetics formulas, which entails sharp fluctuations in the demand.

When choosing the buyers for b2c, it is necessary to receive information about new products and trends.

5W Mark Sherrington Technique

To determine the target audience, it is necessary to segment the market using 5 key questions (5W Sherrington):

  • What? - type of goods;
  • Who! - type of consumers;
  • Why? - purchase motivation;
  • When? - when buyers wish to make purchases;
  • Where? - the place of the purchase.

The results will be the final touch in the process of market segmentation, helping to identify the target audience.

It should be noted that at any stage of the development of an online store, it is advisable to research their target audience as one of the items on the list of high-priority cases.

An inaccurate portrait of the target audience leads to many mistakes in branding and advertising campaigns.

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We use best practices to create custom websites & APPS that increase user engagement. It does not only look great, but also performs on a high cyber security level.
You only need your desire to increase sales. Are you looking to attract a higher number of customers to your website? We help you get profitable clicks on Google, Bing, Yandex, Yahoo & Social media.
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Today, businesses have only one choice: either grow online or gradually head towards inevitable bankruptcy. To avoid problems in the process of growth, a business needs to have a reliable BPM system and support. I wish you successful implementation of your projects. My task is to develop and achieve the prosperity of your business. Working on projects since 2010, 92% of our clients have sent us positive feedback.

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Trustinpro multinational business platform is a catalog of companies with the possibility of ordering goods and services (B2B and B2C), reviews & video reviews, video blogging.
Development of a unique platform with many features, including: feedbacks & video reviews, video blogging, etc.
The portal was developed and launched in 13 months. At the heart of the PostgreSQL database, which stores all data, including photo and video files.
The website was fully launched in 2023.
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