The main sources of the target audience for your website.
To determine the website's target audience, follow the list of the following items:
Can the target audience of one online store belong simultaneously to the b2b and b2c? Of course, because a beauty store can sell products to private clients and beauty salons.
If your end users are only b2b, then it will be easier for you. The fact is that the b2b segment is more stable, provided there are no crisis periods. Indeed, b2c has proven to be more unstable as the commodity market is annually filled with modern technologies, new developments, improved cosmetics formulas, which entails sharp fluctuations in the demand.
When choosing the buyers for b2c, it is necessary to receive information about new products and trends.
To determine the target audience, it is necessary to segment the market using 5 key questions (5W Sherrington):
The results will be the final touch in the process of market segmentation, helping to identify the target audience.
It should be noted that at any stage of the development of an online store, it is advisable to research their target audience as one of the items on the list of high-priority cases.
An inaccurate portrait of the target audience leads to many mistakes in branding and advertising campaigns.
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